By Marianna Sigala,Ulrike Gretzel
This booklet brings jointly innovative examine and functions of social media and similar applied sciences, their makes use of by means of shoppers and companies in shuttle, tourism and hospitality.
The first part addresses topical concerns concerning how social media impact the operations and techniques of tourism agencies and aid them improve tourism stories: open innovation, crowdsourcing, service-dominant common sense, price co-creation, price co-destruction and augmented truth. the second one component to the booklet appears to be like at new purposes of social media for advertising reasons in numerous tourism-related sectors, addressing crowd-sourced campaigns, buyer engagement and influencer advertising. The 3rd part makes use of case reviews and new methodologies to investigate commute evaluation posting and intake behaviors in addition to the effect of social media on traveler perceptions and attitudes, with a spotlight on collaborative intake and sharing economic system lodging. ultimately, the fourth part makes a speciality of sizzling themes and concerns concerning the research, interpretation and use of on-line details and user-generated content material for deriving enterprise intelligence and adorning enterprise decision-making.
Written by way of a world physique of recognized researchers, this publication makes use of clean theoretical lenses, views and methodological ways to examine the sensible implications of social media for tourism providers, locations, tourism coverage makers and researchers alike. For those purposes, it will likely be a priceless source for college students, managers and lecturers with an curiosity in details and communique applied sciences, advertising and marketing for tourism and hospitality, and commute and transportation management.
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